Commercial Position at Tractafric Equipment Rwanda

 

Commercial Position at Tractafric Equipment Rwanda: Build Your Sales Career

Are you a driven sales professional looking to advance your career with a leading African company? Tractafric Equipment Rwanda is hiring a Commercial specialist, and this could be your opportunity to grow with one of Africa's most established distributors. Whether you're based in Goma or Bukavu in the DRC, this role offers real responsibility, excellent earning potential, and the chance to represent world-class Caterpillar equipment.

About Tractafric Equipment: A Legacy of Leadership

With over 85 years of experience across 10 African countries, Tractafric Equipment is the exclusive Caterpillar distributor serving Burundi, Cameroon, Congo, Gabon, Equatorial Guinea, Morocco, Central African Republic, DRC, Rwanda, and Chad. The company is a market leader, equipping construction sites, mining operations, and industrial projects with top-tier equipment, spare parts, and services.

This isn't a startup it's an established organization with deep roots and a reputation for excellence. When you join Tractafric Equipment, you're joining a company that's trusted by major projects across Africa.

The Role: Commercial Representative

Based in either Goma or Bukavu, you'll work as a Commercial specialist focused on selling premium tires and equipment. You'll report to the Commercial Manager and operate with significant autonomy on your geographic territory. This is a full-time, permanent position (CDI) where your performance directly impacts your success.

Your Daily Responsibilities

This role combines traditional sales skills with strategic business development:

Commercial Prospecting

• Build and implement a prospection plan with your manager to identify new business opportunities
• Create and maintain a prospect database and respond to tenders
• Monitor market trends and gather competitive intelligence
• Research technical and commercial information to stay ahead of the market

Negotiation & Sales

• Present technical solutions and prepare detailed quotations for clients
• Provide samples and necessary documentation to support sales
• Negotiate and close contracts with clients
• Ensure timely payment collection and manage client accounts

Information Management

• Report on client visits and provide regular updates to management
• Track sales objectives including revenue targets and profit margins
• Maintain commercial dashboards and performance metrics
• Communicate market feedback to technical and marketing teams
• Identify and escalate customer issues or concerns

Client Relationship Development

• Manage and grow your existing client portfolio
• Analyze client needs and identify upselling opportunities
• Present new product lines and comprehensive service offerings
• Ensure quality standards are met throughout the customer experience
• Provide maintenance advice and ensure client satisfaction
• Monitor contract compliance

Required Qualifications

This position targets experienced sales professionals with:

• Education: BTS (Higher National Diploma), DUT (University Diploma in Technology), or engineering degree
• Experience: Minimum 2 years of professional experience in commercial or technical sales roles
• Skills:
  • Master negotiation and prospecting techniques
  • Organize and manage client tours/visits efficiently
  • Understand sales administration and contract management
  • Deep knowledge of products, accessories, and service options

Why This Opportunity Matters

Work with World-Class Products: You'll be selling Caterpillar equipment—some of the most trusted and respected machinery in the world. This means easier sales conversations and a strong brand backing your efforts.

Territory Autonomy: This role gives you significant independence. You're not micromanaged; you're trusted to execute your strategy and achieve your targets.

Clear Career Path: At an established company like Tractafric Equipment, successful sales representatives can advance into management, regional leadership, or specialized roles.

Competitive Market: The mining, construction, forestry, and industrial sectors are booming in Central Africa. There's real demand for the products and services you'll be selling.

Strategic Location: Based in Goma or Bukavu places you in key business hubs with access to major projects and clients across the DRC and surrounding regions.

Who Should Apply?

You're a great fit if you:

• Have proven sales or technical sales experience (at least 2 years)
• Hold an advanced diploma or engineering degree
• Are motivated by targets and commission potential
• Can build strong client relationships and manage territories independently
• Speak fluent French and English (important in the region)
• Are willing to travel within your territory to meet clients
• Can analyze market trends and provide strategic insights to management

What Sets Tractafric Equipment Apart

As a leading distributor for 85+ years, Tractafric Equipment offers:

• Established brand reputation: You're selling for a company clients already know and trust
• Strong market position: Less competition, more opportunity
• Professional environment: Working with experienced teams across 10 countries
• Diverse product range: From mining equipment to industrial engines to power generation multiple revenue streams
• Growth potential: An expanding company with ongoing investment in Africa

Application Details

Position: Commercial (Tire Sales & Equipment Distribution)
Location: Goma or Bukavu, DRC
Contract Type: CDI (Permanent)
Application Deadline: November 30, 2025

To Apply: Send your CV and cover letter to jobrwanda@tractafric.com  

OR YOU CAN CLICK HERE TO APPLY

Tips for Your Application

1. Highlight your sales wins: Quantify your achievements (% increase in sales, major accounts landed, revenue targets exceeded)
2. Show market knowledge: Demonstrate understanding of the African industrial and mining sectors
3. Emphasize relationship skills: Emphasize how you build and maintain long-term client partnerships
4. Language skills matter: Make it clear you're fluent in French, English, or other relevant languages
5. Demonstrate autonomy: Highlight times you've managed territories independently and developed new business

The Bottom Line

This Commercial position at Tractafric Equipment Rwanda is more than a job—it's an opportunity to build a real sales career with a respected, established company. You'll have the autonomy to grow a territory, the backing of a powerful brand, and the chance to work in one of Africa's most dynamic business sectors.

If you have 2+ years of sales experience, an advanced degree, and the drive to succeed in a competitive market, apply now before the November 30 deadline. This could be the career move that takes you to the next level.

Ready to sell with confidence? Tractafric Equipment is waiting for talented commercial professionals.